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Campaign Registry - Pricing

New 10DLC Vetting Fee ($15) - Starting August 1

As of mid-June, due to new TCR requirements, our upstream partners have begun vetting each new Campaign when they receive a new Campaign connection request - meaning when a Campaign is registered in The Campaign Registry, there is still work to be done.

Our DCA (Direct Connect Aggregator, aka companies that provide direct connectivity to mobile carrier gateways for the purpose of delivering messages) will begin charging a $15 vetting fee, starting August 1st. This new vetting process has increased the registration turnaround time to a minimum of 48 hours. Providing insufficient information in the Campaign registration can cause significant delays. If our upstream partner requires additional information, another $15 re-vetting fee will be charged with each resubmission. You will be notified if re-vetting applies to your Campaign(s).

We suggest that sufficient information is provided when registering your Campaign(s). This includes a FULL, formal description, up to 5 messaging templates, and if registering directly through SignalWire, a full description of the subscriber opt-in/opt-out process.

Brand and Campaign Fees

ItemCostType
Brand Registration Fee$4One time for each brand
STANDARD USE CASES: 2FA, Account Notifications, Customer Care, Delivery Notifications, Fraud Alert Messaging, Higher Education, Marketing, Mixed, Polling and voting, Public Service Announcement, Security Alert, Carrier Exemptions$10Monthly for each Campaign
MIXED SPECIAL USE CASES: Proxy Messaging, Sweepstakes, Social, Political, K-12$10Monthly for each Campaign
Low Volume Mixed$2Monthly for each Campaign
Charity$3Monthly for each Campaign
Large CSP Trial$0Monthly for each Campaign
Emergency$5Monthly for each Campaign
Agents and Franchises$30Monthly for each Campaign
DCA Vetting Fee$15One time vetting fee from our DCA for each new Campaign - if Campaign vetting fails and resubmission is necessary, an additional $15 is charged per each resubmission
Special Use Cases

Campaigns requiring 50 or more numbers:

  • Special pre-approval needed - Number Pooling Application
  • $100 processing fee
  • $2000 configuration fee upon approval

Brands requiring daily messaging volumes above 200K:

  • Special pre-approval needed - Special Business Review Application
  • One time $500 DCA fee upon application submission
  • Additional charges for SBRs are TBD
Monthly vs New Campaign Charges

The Campaign Registry charges for the first three months of your Campaign up front, and we have adjusted our initial Campaign charge to reflect TCR's charge. However, the 3-month commitment does not apply to political use Campaigns. These Campaigns will be charged for only 1 month on the first statement.

Example: Instead of being charged $10 for registering a new Campaign for Standard Use Cases, we will charge $30 for the first three months, and then start charging $10 per month starting on the 4th month.

The total charge for creating a new Standard Use Case Campaign would be $45, which includes the $15 DCA vetting fee plus the Campaign charge for the first three months.

Network Access Fees (NAFs) / Carrier Transit Fees per Message

The table below displays passthrough fees from each mobile carrier, per message segment.

Mobile CarrierInbound SMSOutbound SMSInbound MMSOutbound MMS
AT&T-$0.0020-$0.0035
T-Mobile/Sprint$0.0030
$0.0040 (unregistered)
$0.0030$0.0100
$0.0130 (unregistered)
$0.0100
Verizon-$0.00305-$0.00520
US Cellular-$0.00500-$0.0100
C-Spire-$0.00250-$0.0100
Commnet-$0.00250--
TextNow-$0.0020-$0.0020
Bluegrass-$0.00250--

Additional T-Mobile Fees

T-Mobile enforces additional fees for violation of messaging practices that are illustrated in the SMS/MMS Best Practices.

  • Text Enablement: A $10,000 fee if T-Mobile receives a complaint from an end-user regarding a NANP (North American Number Plan) number sends messaging prior to registering the number with TCR.
  • 10DLC Messaging Program Evasion: A $1,000 fee if a program is found to be snowshoeing: dynamic routing, or replacing a blocked number with a new number before registering that number to the same campaign.
  • Content Violation: A $10,000 fee for each instance of the third and every following violation of the best messaging practices.

In addition to these, T-Mobile currently has a Grey Route fee that is in effect, which includes a $10 fee per message should an A2P message be sent via a P2P route.